How to Add Google Analytics to Squarespace

How to Add Google Analytics to Squarespace

Squarespace is a popular place to create and host mobile-friendly business websites. It offers a free custom domain, free SSL, and stunning website templates to launch your online store and sell unlimited products. Unlimited storage and bandwidth is a major feature of all their plans.

If you want to add more features like reservation booking and lead generation, their premium integrations and blocks will help you in this case. Squarespace is a good choice for businesses to find new clients globally and generate more revenue. It carries many unique tools and features to target visitors efficiently and make them your loyal customers through exclusive discounts, gift cards, etc.

Adding Google Analytics to Squarespace

Google Analytics doesn’t need any introduction. It is our favorite and powerful tool to track the audience in real-time with detailed statistics like the page they land on, popular pages, popular products, main traffic countries, and more. These reports help you to better optimize content and generate more traffic and sales.

Today, we’re going to see how to install Google Analytics code on your Squarespace site.

Step 1: Sign in to Squarespace and open your website. Scroll-down through the left sidebar to locate Advanced settings.

How to Add Google Analytics to Squarespace

Step 2: The advanced setting menu will open. You will see many options like Extended API keys, Developer API keys, and more on this page.

Squarespace Google Analytics

Choose the first option, Extended API keys.

Now you will get a page like this,

Google analytics squarespace

Enter your site’s Google Analytics number in the first field.

Step 3: Visit Google Analytics and choose your property from the top. Click Admin from the bottom-left corner.  Google Analytics account number for the selected property will appear on the top.

Insert Google analytics squarespace

You can collect the same tracking ID from property settings and tracking code also. Copy and paste it on Squarespace settings.

Save changes.

That’s all.


Squarespace has four subscription plans,


  • Starts at $16/mo
  • Free custom domain
  • Free SSL
  • Unlimited storage
  • Unlimited bandwidth
  • Website templates
  • Basic analytics
  • Squarespace extensions
  • 24/7 customer support


  • Starts at $23/mo
  • Everything in the Personal plan
  • Free professional Gmail and Google Workspace account (1st year)
  • Premium integrations
  • Premium blocks
  • Fully customizable
  • Advanced analytics
  • Pop-ups and banners
  • eCommerce integrated
  • Sell unlimited products
  • Collect donations
  • Gift cards

Basic Commerce

  • Starts at $27/mo
  • Everything in the Business plan
  • Sell 1-to-1
  • Customer accounts
  • Secure checkout pages
  • eCommerce analytics
  • Advanced marketing tools
  • Tag products on Instagram posts
  • Limited stock labels

Advanced Commerce

  • Starts at $49/mo
  • Everything in the Basic Commerce plan
  • Abandoned cart recovery
  • Subscription selling
  • Real-time rate calculation
  • Automatic discounts
  • API support

Click here to visit Squarespace and choose a subscription plan with up to 30% off in annual payment (Limited period offer)

Read How to Add Google Analytics to Shopify (Step-By-Step Guide)


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